EMS World Expo

Annual Campaign & Event Design

Working within the established EMS World Expo brand guidelines, I developed a distinct visual direction each year, presented concepts to stakeholders, and refined the selected approach through approval.

I designed the materials supporting the event across marketing, sales, and onsite applications—including brochures, registration environments, exhibit-hall entrances, the EMS brand booth, sponsor graphics, and stage assets. Each application needed to maintain a cohesive identity while meeting different communication and production requirements.

Working directly with event planners and vendors, I built large-format artwork to specification and prepared production files to meet printing and delivery deadlines.

Onsite Campaign Applications

EMS World Expo registration environment
EMS World Expo exhibit hall entrance
EMS brand booth designed by Megan McCloud
EMS sponsor graphics
EMS World Expo registration signage
EMS World Expo registration detail
EMS World Expo stage with campaign graphics

Marketing Materials

EMS World Expo marketing brochure mockup

Sales Materials

EMS World Expo sales brochure mockup